Marketing Splash

By now, we are well settled in our small cosy groups, created by ASA (Academic and student affairs), and very much in tune with each other. My group consists of Supriya from Bangalore, Tanya from Mumbai and Salil from Amritsar. Supriya was into IT, Tanya into Marketing and Salil into Banking. So, that leaves me as the odd one out into urban planning, IT et al.

Just completed marketing group submission last week and man what a humongous time we spent discussing the case..! The case was on Splash Corporation, a cosmetics producer in Phillippines for whom we were creating the strategy for 2006 and beyond.

Man we went crazy with crazy thots ranging from suggesting that he sell the company itself to suggesting he open up a beauty parlour..! But then it was a good feeling to submit the case in time. Supriya treated all of us to a few hundred dishes from the cafe... literally finished everything that the manager had in the cafe that night.

Had a few laughs while putting the assignment into the box kept in the atrium for submission!! Told another group after they put in the assignment that this was not the box, and that they have put the assignment in the wrong box. With 15 mins left for closure, you should have looked at their faces..!

Anyways, good fun as usual!